Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started. Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully. The workshop will cover: • Understanding your customers/customer segmentation • Building an effective marketing strategy • Planning marketing campaigns • Building a brand through consistent marketing • Simple search engine optimisation (SEO) techniques • Creating effective social media content • Understanding PPC and display advertising They'll also be on hand to answer any specific marketing questions about your business.